https://carlosbocai.works carlos bocai Fri, 20 Mar 2026 02:46:27 +0000 https://carlosbocai.works en https://carlosbocai.works/12-Matcha Mon, 12 May 2025 01:21:22 +0000 carlos bocai https://carlosbocai.works/12-Matcha &nbsp;&nbsp; Water, air, matcha. A seemingly simple formula, yet, when crafted with the finest materials, it becomes something exquisite. 12 brings exceptional tea craftsmanship to NoHo neighborhood with its café and retail store at 54 Bond St. &nbsp; &nbsp; In a world saturated with coffee-adjacent trends and fleeting wellness fads, how does a matcha brand cut through the noise? 12 was never meant to be just another option on the menu – it was conceived as a moment of calm, a reset, a way to bring vitality back into daily life. Base and the 12 team envisioned the brand as more than a product – it's an experience to be savored. &nbsp; &nbsp; Base didn’t just create the brand – we helped assemble the ecosystem around it. From packaging to interior design to the in-store journey, every element was designed to make 12 a category of its own. &nbsp; &nbsp; Visually, BaseNYC took a bold approach – leaning into green as a symbol of vitality and serenity with intentional use of white space to set the tone. A visual identity system inspired by matcha on its essence: everything starts with the powder, a potent source of energy that rises, culminating in a system with matcha particles that form the logo and other visual elements. 12 Matcha Base, 2025Creative Director: Min LewAssociate Creative Director: Ross GendelsAssociate Design Director: Carlos BocaiDesign: Darius Wang, Harry Laverty, Kristina BartosovaDigital Director: Mirek Nisenbaum Account: Harry Laverty Strategy: Sarah Labuda Copywriting: Katerina Mery3D: Alec Burns Architecture: CigueCase Study Design: Wu Tong, Romain Bourillon Case Photography &amp; Film: Michal Carbone, Brennan FreedFood Styling: Sean Dooley <img width="1478" height="1848" width_o="1478" height_o="1848" data-src="https://freight.cargo.site/t/original/i/8f2bf823dcc52ed775b832b3f49c53eed570430ea6f7a8237ea2049e543c2586/12_Powder_250324.jpg" data-mid="233064413" border="0" 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data-src="https://freight.cargo.site/t/original/i/cc27c40d9018273f69f5c495c043525fa7f39b66ce00368d2c4835a26cd367be/31_Base_12_IceCream.jpg" data-mid="233064428" border="0" src="https://freight.cargo.site/w/1000/i/cc27c40d9018273f69f5c495c043525fa7f39b66ce00368d2c4835a26cd367be/31_Base_12_IceCream.jpg" /> <img width="2800" height="1575" width_o="2800" height_o="1575" data-src="https://freight.cargo.site/t/original/i/0a9c812acf02f00572774ec8c5dc698946595b559949167d4048dada940d12cf/35_Base_12_Storefront.jpg" data-mid="233064432" border="0" src="https://freight.cargo.site/w/1000/i/0a9c812acf02f00572774ec8c5dc698946595b559949167d4048dada940d12cf/35_Base_12_Storefront.jpg" /> https://carlosbocai.works/Eu-Consigo-Te-Ver-Feliz Tue, 24 Jun 2025 15:32:39 +0000 carlos bocai https://carlosbocai.works/Eu-Consigo-Te-Ver-Feliz Eu Consigo Te Ver Feliz is the first book by Brazilian photographer and artist Wendy Andrade. Published by Act., the book brings together photographs of choreographed jumps and contemplative scenes of Black youth on the beaches of Rio de Janeiro and Salvador. Paired with the artist’s poetry and essays by Ana Paula Vitorio and Eder Chiodetto, the images explore the sea as a symbol of resistance, ancestry, playfulness, and transformation. Inspired by visual poetry, the design layers voices and narratives, with Wendy’s voice at the center. The layouts and compositions capture the movement of the body and the flow of time, while a shifting color palette—from orange to blue—mirrors the sky’s transformation across a day. Eu Consigo Te Ver Feliz (I Can See You Happy)cbjbworks, 2025Awards ADC Silver Cube Editorial Design: Carlos Bocai, Julia B. Aguiar, Lucas D’ascençãoEditorial Coordination: Vitor CasemiroPrint Production: Lilia GoesCase Study Photography: Nino Andres BiazzoEssays: Ana Paula Vitorio, Eder ChiodettoTypography: The Neue Black by Vocal TypeMaxeville by SM.Foundry <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9d4e24999207cffcd92d864d66f6d99788dad15aa9e6e968cf41ff06a234866b/capaecontracapa2-copy.jpg" data-mid="234977251" border="0" src="https://freight.cargo.site/w/1000/i/9d4e24999207cffcd92d864d66f6d99788dad15aa9e6e968cf41ff06a234866b/capaecontracapa2-copy.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/9924cfc02528606cad591978cfca727521061471ff940f9f9c0d3d3463bdd400/W1462-copy.jpg" data-mid="234977261" border="0" src="https://freight.cargo.site/w/1000/i/9924cfc02528606cad591978cfca727521061471ff940f9f9c0d3d3463bdd400/W1462-copy.jpg" /> <img width="4000" height="2666" 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&nbsp; A new multi-sensory and experiential destination that explores the many facets of cannabis culture has landed in New York’s Soho. Offering five floors of unique exhibitions and experiences, THC NYC aims to be a beacon of “high” culture, and our identity helps to transport visitors out of the ordinary and immerse them in the extraordinary. &nbsp; Against the backdrop of a major shift from subculture to mainstream, The House of Cannabis (THC NYC) founders acknowledged early on the key role this unique “museum” will play in breaking stigma, changing perceptions, and elevating cannabis culture both for experienced and newly curious audiences. Its visual identity therefore needed to facilitate all of these elements, while avoiding so many potential cliches and tropes. &nbsp; &nbsp;Base touched almost every brand aspect: from naming and strategy, to the website and merchandise—all centered around communicating the museum as a place that’s experiential and educational; a cultural institution rather than a dispensary. Since cannabis can transport the mind to different places, the iconic arched windows of the house’s historic building at 427 Broadway were an obvious tie-in to represent portals to other realms. This shape informed a tight visual framework that revolves around a flexible motif, used to either contain or frame a wide range of content, and acting as both a conceptual and a literal window into the world of THC NYC. &nbsp; &nbsp;A custom typeface speaks to urban culture, with plenty of attitude, and merch was created with a streetwear sensibility. For the art direction, clouds represent the ethereal, and also act as euphemisms for smoke, while color gradients evoke the feeling of ever-changing moods and constant discovery. THC NYC — The House of CannabisBase, 2023Press Creative Boom Visuelle Brand New Creative Direction: Min Lew Account Lead: Anthony Carson Copywriting: Katerina MeryBrand Identity: Ross Gendels. Carlos Bocai Website: Mirek Nissenbaum, Ross Gendels, Carlos Bocai, Anjela Freya, Andrey Starkov. Daria Tischenko. 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height_o="1600" data-src="https://freight.cargo.site/t/original/i/9bb735f9e468d01d3c6c96b81437a3df68e48a77c551fc4df005715d85e0b57c/THC_Case_Interior_03-copy-2sfs22223-copy-2.jpg" data-mid="201954059" border="0" src="https://freight.cargo.site/w/1000/i/9bb735f9e468d01d3c6c96b81437a3df68e48a77c551fc4df005715d85e0b57c/THC_Case_Interior_03-copy-2sfs22223-copy-2.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7e3ecc0afd3da0ca361ae9964da5d36d429ade2fb1ca7e112e6b9d60de2ca639/fvdfTHC_Case_Interior_03-copy-222223-copy-2.jpg" data-mid="201955155" border="0" src="https://freight.cargo.site/w/1000/i/7e3ecc0afd3da0ca361ae9964da5d36d429ade2fb1ca7e112e6b9d60de2ca639/fvdfTHC_Case_Interior_03-copy-222223-copy-2.jpg" /> <img width="840" height="1120" width_o="840" height_o="1120" data-src="https://freight.cargo.site/t/original/i/08305f221a768587e613dff22e1733038a8834ddddccdbcad766218ce5eb5cf5/TerraneGroup_THC_Experience_Dis33.gif" data-mid="201955051" border="0" src="https://freight.cargo.site/w/840/i/08305f221a768587e613dff22e1733038a8834ddddccdbcad766218ce5eb5cf5/TerraneGroup_THC_Experience_Dis33.gif" /> <img width="2500" height="1400" width_o="2500" height_o="1400" data-src="https://freight.cargo.site/t/original/i/c776226c82f81ca031bba5675a40afc3e3b48c8f8a9d8befefb1a34b93bb1309/THC_Case_OOH_05.jpg" data-mid="174773331" border="0" src="https://freight.cargo.site/w/1000/i/c776226c82f81ca031bba5675a40afc3e3b48c8f8a9d8befefb1a34b93bb1309/THC_Case_OOH_05.jpg" /> https://carlosbocai.works/Wendy-Andrade-Website Mon, 01 Dec 2025 23:17:34 +0000 carlos bocai https://carlosbocai.works/Wendy-Andrade-Website &nbsp; &nbsp;&nbsp;Wendy Andrade is a Brazilian artist whose practice drifts between photography, poetry, film, and books. His work holds tensions: tender yet political, quiet yet overflowing with emotion. Through portraits, words, and moving images, he celebrates Black identity and beauty with rare intimacy.&nbsp; &nbsp;The ocean is the connective thread in his work, and it became our source. It’s reflected in the details — from DaVinci and its watery serifs to the photo series that overlap like waves. Every refresh creates new combinations of text and image — always shifting, poetic, and ephemeral, inviting the user to see, read, feel, and dive into it all. &nbsp; &nbsp;Moments of quiet contemplation give way to gentle waves as you scroll, the interface dissolving softly like water in sand before rushing into faster, louder cascades. Scroll, and the current carries you forward. Pause, and the surface calms. Poems appear in narrow streams, full-bleed photographs flood into the edges, and films and books gather in quiet pools. &nbsp; &nbsp;More than a website, it is a living digital composition – a continuous image-poetry flow that reflects Wendy’s universe. Rather than a showcase of Wendy’s work, the site acts as an extension of it. A vessel built to hold emotion in motion, a digital body that remembers every tide and reflection, and lets them rise anew each time you arrive. Wendy Andrade Website Base, 2025 Creative Direction: Min Lew, Mirek Nisenbaum Design Director: Carlos Bocai Design: Wu Tong, Ferran Feixas Project Manager: Harry Laverty Base DGTL: Andrey Starkov, Daria Tishchenko, Sergey Lisovskiy Type: DaVinci by Virgile Flores,&nbsp;Roumald by Erkin Karamemet Video Soundtrack: Baby 95 - Liniker https://carlosbocai.works/NSFW-Brazilian-Homo-2 Fri, 20 Mar 2026 02:46:27 +0000 carlos bocai https://carlosbocai.works/NSFW-Brazilian-Homo-2 &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;Brazilian Homo #2 is an independent publication celebrating queer Brazilian identity and culture. Created by editor Juliano Corbetta, the project brings together photographers, artists, and creatives to document Brazil’s LGBTQIA+ community through an intimate and unfiltered lens.&nbsp; &nbsp; &nbsp; &nbsp; Building on the visual foundation of the first issue designed by PORTO ROCHA, the second edition expands the world of Brazilian Homo beyond the magazine itself—introducing title cards, stickers, posters, and limited-edition merch, with proceeds supporting LGBTQIA+ causes in Brazil. New themes are introduced throughout the publication, each paired with a distinct typographic voice, creating small visual universes within the larger world of Brazilian Homo. Distributed internationally across cities such as Paris, Tokyo, London, Barcelona, and New York, the project continues to amplify Brazilian voices as a rare documentation of contemporary queer culture. NSFW Brazilian Homo #2 2025 A Project by Juliano Corbetta (@madeinbrazil) Edition #2 Design and Art Direction: Carlos Bocai Edition #1 Design and Branding: PORTO ROCHA Video: Caio Vieira Featuring: Eddy Soares, Rafa Maia, Werik Andrade, Sérgio Amaral, Ale Diório, Bruno Draco, Gabriel Antônio, Alberto Pereira Jr, Renan Estivan, Kayodê Andrade, André Alves&nbsp; Photo: Mariana Maltoni, Fred Othero, Pedro Pinho, Pedro Pedreira <img width="1602" height="2000" width_o="1602" height_o="2000" data-src="https://freight.cargo.site/t/original/i/06f8bedfd20dd459bf28b9adcf8374981e6ced6d3149e4808ccfca16ec792d82/Frame-73.png" data-mid="246342557" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/06f8bedfd20dd459bf28b9adcf8374981e6ced6d3149e4808ccfca16ec792d82/Frame-73.png" /> <img width="1602" height="2000" width_o="1602" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6af19f2dcadfbfb06b50a45210a44913f892f11b18d5000bd3ab06f7e0186cf5/Frame-73.png" 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height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/2413d2c3a894abe4a5c69befd943775a1b8d06075cdded5ae009a63be0cf6730/bh10.png" data-mid="246344765" border="0" src="https://freight.cargo.site/w/1000/i/2413d2c3a894abe4a5c69befd943775a1b8d06075cdded5ae009a63be0cf6730/bh10.png" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/44789c6b06d4ad9b37c75d34ee7eade89ebe4b57eeb31aa088f147ec174cd54b/8-2026-copy.png" data-mid="246343796" border="0" src="https://freight.cargo.site/w/1000/i/44789c6b06d4ad9b37c75d34ee7eade89ebe4b57eeb31aa088f147ec174cd54b/8-2026-copy.png" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/485f56d4198e4a8fb15475c0acc78c592658d35fa81a9b39196a8ddf2087ecb3/mockup_26-copy3.png" data-mid="246342560" border="0" 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data-src="https://freight.cargo.site/t/original/i/37fb877c5da1600e875bd6514ca6741404f51d88c2560364bb640799859c8ff3/mockup_262.png" data-mid="246344517" border="0" src="https://freight.cargo.site/w/1000/i/37fb877c5da1600e875bd6514ca6741404f51d88c2560364bb640799859c8ff3/mockup_262.png" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/a82baf2298c3e6a4e9ea3ab0328dd760abdf4a4d5d399868593e9bab00bb7f01/8-2026---.png" data-mid="246344789" border="0" src="https://freight.cargo.site/w/1000/i/a82baf2298c3e6a4e9ea3ab0328dd760abdf4a4d5d399868593e9bab00bb7f01/8-2026---.png" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/2b1f5298ed3085dfac76dfdad6ef34154d8c57808e79ec05f873aabeac19e671/mockup_26-copy-pump.png" data-mid="246341198" border="0" 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data-src="https://freight.cargo.site/t/original/i/8ab2c5450f39ce662c9fd25219aa89f52b043784cef2530173836afa59f948fb/BH19.png" data-mid="246275713" border="0" src="https://freight.cargo.site/w/1000/i/8ab2c5450f39ce662c9fd25219aa89f52b043784cef2530173836afa59f948fb/BH19.png" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/1eb79c903ff3bc107c2ccfbf58223b6dd607a12dac7cdcec594097e401263eec/BH20.png" data-mid="246275717" border="0" src="https://freight.cargo.site/w/1000/i/1eb79c903ff3bc107c2ccfbf58223b6dd607a12dac7cdcec594097e401263eec/BH20.png" /> <img width="1463" height="1951" width_o="1463" height_o="1951" data-src="https://freight.cargo.site/t/original/i/eea5c343a23cec3aa702eb18144433b9b510f73f9549212cbbd904648938e214/BH17.png" data-mid="246275714" border="0" src="https://freight.cargo.site/w/1000/i/eea5c343a23cec3aa702eb18144433b9b510f73f9549212cbbd904648938e214/BH17.png" /> <img width="1999" height="2662" width_o="1999" height_o="2662" data-src="https://freight.cargo.site/t/original/i/b956bf6c9a8abf8dd8094eead117ba795670613905750a1e811949db1ceed0a7/BH18.png" data-mid="246275824" border="0" src="https://freight.cargo.site/w/1000/i/b956bf6c9a8abf8dd8094eead117ba795670613905750a1e811949db1ceed0a7/BH18.png" /> <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/10d8153c9c29ddaf63d3f5016904cb50d329a7b70431547cf882c8375b7627f7/BH22.png" data-mid="246275726" border="0" src="https://freight.cargo.site/w/1000/i/10d8153c9c29ddaf63d3f5016904cb50d329a7b70431547cf882c8375b7627f7/BH22.png" /> <img width="2776" height="4016" width_o="2776" height_o="4016" data-src="https://freight.cargo.site/t/original/i/1751f8a236cfd85f857f704651eaa4f738da355a237de5fb5bf2cfe2b6bcb80c/222251102B_BH_Posters.png" data-mid="246344988" border="0" src="https://freight.cargo.site/w/1000/i/1751f8a236cfd85f857f704651eaa4f738da355a237de5fb5bf2cfe2b6bcb80c/222251102B_BH_Posters.png" /> <img width="2776" height="4016" width_o="2776" height_o="4016" data-src="https://freight.cargo.site/t/original/i/a158bd58983019f9d380a256f39e191c5ae4b541b9c2a0893f0a78b3486b2d33/251102B_BH_Posters.png" data-mid="246275722" border="0" src="https://freight.cargo.site/w/1000/i/a158bd58983019f9d380a256f39e191c5ae4b541b9c2a0893f0a78b3486b2d33/251102B_BH_Posters.png" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/06f9a1642554797eed2f791187549bab19e6a84139c9813c7ead193d77655cb4/4-2026.png" data-mid="246342430" border="0" src="https://freight.cargo.site/w/1000/i/06f9a1642554797eed2f791187549bab19e6a84139c9813c7ead193d77655cb4/4-2026.png" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/36bf461d7054720844e61471bfe8e46107494de99e928a1630e7556e604b4c2e/9-2026.png" data-mid="246343939" border="0" 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data-src="https://freight.cargo.site/t/original/i/ab6d0761d2e6d47955b5c59bdcf69b52e70a211f00548051bdd5644809a31080/251102B_BH_Posters3.png" data-mid="246275720" border="0" src="https://freight.cargo.site/w/1000/i/ab6d0761d2e6d47955b5c59bdcf69b52e70a211f00548051bdd5644809a31080/251102B_BH_Posters3.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8236ecc61008c1e64aa219151aa4a85b8fa81582c058e8a859700edda12c5f96/shirt.png" data-mid="246275591" border="0" src="https://freight.cargo.site/w/1000/i/8236ecc61008c1e64aa219151aa4a85b8fa81582c058e8a859700edda12c5f96/shirt.png" /> <img width="1554" height="1942" width_o="1554" height_o="1942" data-src="https://freight.cargo.site/t/original/i/1633debb098c3cbd43fb9e5abbb47caad335c472d349eae24893fc1084049b1d/L1033929-copy.jpg" data-mid="246275719" border="0" src="https://freight.cargo.site/w/1000/i/1633debb098c3cbd43fb9e5abbb47caad335c472d349eae24893fc1084049b1d/L1033929-copy.jpg" /> <img width="4011" height="2828" width_o="4011" height_o="2828" data-src="https://freight.cargo.site/t/original/i/b03f87a043d7afea0594b7fb0d8cb965b421463954ea88831a6b8be8613aae33/scan32735-copy.jpg" data-mid="246275604" border="0" src="https://freight.cargo.site/w/1000/i/b03f87a043d7afea0594b7fb0d8cb965b421463954ea88831a6b8be8613aae33/scan32735-copy.jpg" /> https://carlosbocai.works/Stefanie-Nelson-Dancegroup Mon, 02 Nov 2020 05:28:36 +0000 carlos bocai https://carlosbocai.works/Stefanie-Nelson-Dancegroup &nbsp; Known for thought-provoking choreography that draws on Nelson’s unique approach to awkward, contorted and ambiguous movement, SND’s work is edgy, visceral and strikingly visual. &nbsp; To capture this spirit we explored graphic shapes that allow for bold assertions of movement and physical form. The geometric language serves as a library of bodily abstractions that can express and suggest movement in a way that feels spontaneous but grounded, instinctive but intentional. These gestures now serve as totems for the company. &nbsp; Extended into kinetic compositions with typography and text layout, the brand system reflects the minimalist idiosyncratic spirit of the performance ensemble. Stefanie Nelson Dancegroup Gretel, 2019 Executive Creative Director: Greg Hahn Creative Director: Ryan Moore Head of Design: Dylan Mulvaney Designers: Elaan Bourn, Carlos Bocai, Johannes Geier, Zoe Lin&nbsp; Animation: Cyrus Cumming, Johannes Geier&nbsp; Project Manager: Emilie Shane, Dana Hannigan, Claire Banks Design Interns: Boyang Xia, Erin Zhang, Qiang Wang, Dorian Dreyfuss, Danyang Ma <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/e63c8029b81a6d2ed264c2f17315fdadd40be1eff3346a25a69d6e364c88f930/02_Stefanie-Nelson-Dancegroup_Poster-Set.jpg" data-mid="87346233" border="0" src="https://freight.cargo.site/w/1000/i/e63c8029b81a6d2ed264c2f17315fdadd40be1eff3346a25a69d6e364c88f930/02_Stefanie-Nelson-Dancegroup_Poster-Set.jpg" /> <img width="1350" height="759" width_o="1350" height_o="759" data-src="https://freight.cargo.site/t/original/i/f64a2a6ad7a81e65f78d6092af12fe7b1957e61a9cfc6766dfd7d13d7e5df8a7/stefanie-nelson-dancegroup_line.gif" data-mid="87380871" border="0" src="https://freight.cargo.site/w/1000/i/f64a2a6ad7a81e65f78d6092af12fe7b1957e61a9cfc6766dfd7d13d7e5df8a7/stefanie-nelson-dancegroup_line.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/16ebb21863e0ac82f76f0cc3ccd74e9ec2b0295b97b3fc8604eb26823fa520e4/SND_Poster_Set_Mockup_Insitu_03B.png" data-mid="87380872" border="0" src="https://freight.cargo.site/w/1000/i/16ebb21863e0ac82f76f0cc3ccd74e9ec2b0295b97b3fc8604eb26823fa520e4/SND_Poster_Set_Mockup_Insitu_03B.png" /> <img width="720" height="768" width_o="720" height_o="768" data-src="https://freight.cargo.site/t/original/i/474510cf9846633332dc5a264cadb1480858b44ea61cca9e7ca7c79e88ec3bc6/stefanie-nelson-dancegroup-4.gif" data-mid="87346230" border="0" src="https://freight.cargo.site/w/720/i/474510cf9846633332dc5a264cadb1480858b44ea61cca9e7ca7c79e88ec3bc6/stefanie-nelson-dancegroup-4.gif" /> <img width="5556" height="3612" width_o="5556" height_o="3612" data-src="https://freight.cargo.site/t/original/i/2427eee5fb5420c6e51e59c8a026c7e728e456a560870a98923d30d0fdd27ed0/CarlosBocai_Portfolio_2020_A_Page_005.jpg" data-mid="87346121" border="0" src="https://freight.cargo.site/w/1000/i/2427eee5fb5420c6e51e59c8a026c7e728e456a560870a98923d30d0fdd27ed0/CarlosBocai_Portfolio_2020_A_Page_005.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a0125e7ccbc0e3b5026adca00fef58e68e849acbc64e65bd1687f3654f1d466b/SND_LOGO.gif" data-mid="87380873" border="0" src="https://freight.cargo.site/w/1000/i/a0125e7ccbc0e3b5026adca00fef58e68e849acbc64e65bd1687f3654f1d466b/SND_LOGO.gif" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/2ad72a419dfd55931290d4203c99a687e3202fcbb892332bed7cc88b93a8bfc4/01_Stefanie-Nelson-Dancegroup_Postcard-Set.jpg" data-mid="87346232" border="0" src="https://freight.cargo.site/w/1000/i/2ad72a419dfd55931290d4203c99a687e3202fcbb892332bed7cc88b93a8bfc4/01_Stefanie-Nelson-Dancegroup_Postcard-Set.jpg" /> <img width="1404" height="1080" width_o="1404" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bd9a554570265d231084f4109886a5fd2385beb3a62dcabbad54fdc278c6af7b/website_snd.gif" data-mid="87381146" border="0" src="https://freight.cargo.site/w/1000/i/bd9a554570265d231084f4109886a5fd2385beb3a62dcabbad54fdc278c6af7b/website_snd.gif" /> <img width="3000" height="1950" width_o="3000" height_o="1950" data-src="https://freight.cargo.site/t/original/i/fc4e759237881b2a71affeb6b4792163081804b65019b688b331f573d6c1f355/CarlosBocai_Portfolio_2020_A_Page_014.jpg" data-mid="87346127" border="0" src="https://freight.cargo.site/w/1000/i/fc4e759237881b2a71affeb6b4792163081804b65019b688b331f573d6c1f355/CarlosBocai_Portfolio_2020_A_Page_014.jpg" /> <img width="2792" height="1880" width_o="2792" height_o="1880" data-src="https://freight.cargo.site/t/original/i/18c5e6f018247dbcbfd0ded374d5bdce101738b9f39bcb891ecaa2604b5ce53d/04_Stefanie-Nelson-Dancegroup_Thank-You-Card.jpg" data-mid="87346234" border="0" src="https://freight.cargo.site/w/1000/i/18c5e6f018247dbcbfd0ded374d5bdce101738b9f39bcb891ecaa2604b5ce53d/04_Stefanie-Nelson-Dancegroup_Thank-You-Card.jpg" /> https://carlosbocai.works/Arp Mon, 21 Oct 2019 04:16:23 +0000 carlos bocai https://carlosbocai.works/Arp &nbsp; Arp is Arpoador Hotel’s beach bar located close to the Pedra do Arpoador – a rocky peninsula that separates Rio’s iconic Copacabana and Ipanema beaches. The spot has been part of the city’s facade for years, and it was fully renovated in 2018 with cuisine by renowned chef Roberta Sudbrack. This visual identity takes inspiration from Brazilian “tropical modernism”, finding a balance between sophistication and relaxation.&nbsp; &nbsp; A straightforward yet exquisitely crafted custom logotype represents the restaurant’s name through three geometric lowercase letterforms, made in reference to the hotel’s perfectly circular windows. It’s accompanied by a set of circular motifs and patterns, each a subtle hint towards the beach umbrellas one might look down upon from the Arpoador balconies. Truly modernist in form, the identity evokes a tension between the figurative and the abstract - simplicity that tells a story. Arp Anywhere, 2018 Awards Latin American Design Awards Brasil Design Award Press The Brand Identity DesignCarlos Bocai &amp; Julia B Aguiar Photography&nbsp; Wendy Andrade Leonardo Finoti Samuel Antonini <img width="2000" height="1300" width_o="2000" height_o="1300" data-src="https://freight.cargo.site/t/original/i/e4fd52d0f12f6becdad4a475b598284f36baf95ed50184244b811447ccd7b63c/arp_1.jpg" data-mid="53070120" border="0" src="https://freight.cargo.site/w/1000/i/e4fd52d0f12f6becdad4a475b598284f36baf95ed50184244b811447ccd7b63c/arp_1.jpg" /> <img width="6368" height="4772" width_o="6368" height_o="4772" data-src="https://freight.cargo.site/t/original/i/33aa69340bc075e3be4a9fd02f1453d71f16cb936c62e0e04628aa8b105c732c/DSC_0630.jpg" data-mid="53070141" border="0" src="https://freight.cargo.site/w/1000/i/33aa69340bc075e3be4a9fd02f1453d71f16cb936c62e0e04628aa8b105c732c/DSC_0630.jpg" /> <img width="2000" height="1325" width_o="2000" height_o="1325" data-src="https://freight.cargo.site/t/original/i/b4ea48025b5b8afa497d2f2525b6cd84831c26a71591134373769c1d25ce1fcb/arp_02.jpg" data-mid="53070109" border="0" src="https://freight.cargo.site/w/1000/i/b4ea48025b5b8afa497d2f2525b6cd84831c26a71591134373769c1d25ce1fcb/arp_02.jpg" /> <img width="3543" height="2362" width_o="3543" height_o="2362" data-src="https://freight.cargo.site/t/original/i/d69659f9d156ae634bd82dbe281567423366ef4240ac0d6e9bf0bfd51cf41447/06095_20X30_190111-005B.jpg" data-mid="53070122" border="0" src="https://freight.cargo.site/w/1000/i/d69659f9d156ae634bd82dbe281567423366ef4240ac0d6e9bf0bfd51cf41447/06095_20X30_190111-005B.jpg" /> <img width="2000" height="1300" width_o="2000" height_o="1300" data-src="https://freight.cargo.site/t/original/i/105081e7088ee69ee747204e988e71c269f954a65bc0102bb26bb1fa33dbb0f8/arp_04.jpg" data-mid="53070110" border="0" src="https://freight.cargo.site/w/1000/i/105081e7088ee69ee747204e988e71c269f954a65bc0102bb26bb1fa33dbb0f8/arp_04.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/57f87a0438a630b09960b58e1c1893054bcd19b9bb3aa3a6be6794bb85702075/arp_anywhere_9_11.jpg" data-mid="87566551" border="0" src="https://freight.cargo.site/w/1000/i/57f87a0438a630b09960b58e1c1893054bcd19b9bb3aa3a6be6794bb85702075/arp_anywhere_9_11.jpg" /> <img width="950" height="1425" width_o="950" height_o="1425" data-src="https://freight.cargo.site/t/original/i/44e37d8e240caf41a785f862e624bbc9a7f0f0c1f9d5c0ad4549feb8b79c54c9/aHR0cHM6Ly90aGVzdW1tZXJodW50ZXIuY29tLy9jb250ZW50L2ltYWdlcy8yMDE5LzAzL2FycG9hZG9yLXJpby1ob3RlbC1kYW5pZWwtZ29yaW4tZnQtbGVvbmFyZG8tZmlub3R0aS0xMy5qcGc.jpg" data-mid="53070125" border="0" src="https://freight.cargo.site/w/950/i/44e37d8e240caf41a785f862e624bbc9a7f0f0c1f9d5c0ad4549feb8b79c54c9/aHR0cHM6Ly90aGVzdW1tZXJodW50ZXIuY29tLy9jb250ZW50L2ltYWdlcy8yMDE5LzAzL2FycG9hZG9yLXJpby1ob3RlbC1kYW5pZWwtZ29yaW4tZnQtbGVvbmFyZG8tZmlub3R0aS0xMy5qcGc.jpg" /> <img width="1606" height="2406" width_o="1606" height_o="2406" data-src="https://freight.cargo.site/t/original/i/347f45ee9b6247d16f35b10f616bc47c199cb40841b86a3ceab584b9d3dbfb96/DSC_0444.jpg" data-mid="53070218" border="0" src="https://freight.cargo.site/w/1000/i/347f45ee9b6247d16f35b10f616bc47c199cb40841b86a3ceab584b9d3dbfb96/DSC_0444.jpg" /> <img width="1152" height="1440" width_o="1152" height_o="1440" data-src="https://freight.cargo.site/t/original/i/91faacc3ace25d92f7232e8f3ae43fcbb361d7eac7d1d9857e0601eb697d19af/201903-arpoador-8.jpg" data-mid="53070124" border="0" src="https://freight.cargo.site/w/1000/i/91faacc3ace25d92f7232e8f3ae43fcbb361d7eac7d1d9857e0601eb697d19af/201903-arpoador-8.jpg" /> <img width="1152" height="1440" width_o="1152" height_o="1440" data-src="https://freight.cargo.site/t/original/i/76dbd4140a826935af36b467593ebff840cac517b70632d26e91af2bfe7898c8/201903-arpoador-4.jpg" data-mid="53070216" border="0" 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data-src="https://freight.cargo.site/t/original/i/06dab926cc64b7d36b22a8ee2789a321dfb50999a0802dd03e4ff966cd734988/unknown_321908240_3569602379992852_7072058335480264576_n.jpeg" data-mid="177446997" border="0" src="https://freight.cargo.site/w/865/i/06dab926cc64b7d36b22a8ee2789a321dfb50999a0802dd03e4ff966cd734988/unknown_321908240_3569602379992852_7072058335480264576_n.jpeg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/aff0606a63635f18a6b655aab5a718b185b8ad6270a5e27490febdbf93e3f3d0/unknown_161392209_900056744105375_4992562796095949213_n.jpeg" data-mid="177446969" border="0" src="https://freight.cargo.site/w/1000/i/aff0606a63635f18a6b655aab5a718b185b8ad6270a5e27490febdbf93e3f3d0/unknown_161392209_900056744105375_4992562796095949213_n.jpeg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/e4cc55bd244daf936606ef20a83937ce66126d1af07fe507ed27befafa1044e4/unknown_317494761_192363823311487_3099056071730515096_n.jpeg" data-mid="177446994" border="0" src="https://freight.cargo.site/w/1000/i/e4cc55bd244daf936606ef20a83937ce66126d1af07fe507ed27befafa1044e4/unknown_317494761_192363823311487_3099056071730515096_n.jpeg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c699da8889a95cba30e6ba742002eb80c297da90f39b935e769bdfab76a22752/unknown_248744397_565994354624103_4433788689467562772_n.jpeg" data-mid="177446978" border="0" src="https://freight.cargo.site/w/1000/i/c699da8889a95cba30e6ba742002eb80c297da90f39b935e769bdfab76a22752/unknown_248744397_565994354624103_4433788689467562772_n.jpeg" /> https://carlosbocai.works/Country-Hotlist Tue, 25 Jan 2022 19:06:08 +0000 carlos bocai https://carlosbocai.works/Country-Hotlist &nbsp; &nbsp;Country Hotlist is YouTube Music’s go-to playlist for the top Country hits in the United States. I was invited by the team to collaborate on the playlist’s rebrand. Through the reinterpretation of classic iconography, the identity represents a balance between traditional and modern to portray a more contemporary take on country music. Country Hotlist YouTube Music, 2022 DesignCarlos Bocai Art Direction Gabriela Namie <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/e6cf433faa77ce02726409ecec3bd3e92ef5e48c7b9ca437d32fe4432c28874e/240405_billboard_01_flipped.jpg" data-mid="208371861" border="0" src="https://freight.cargo.site/w/1000/i/e6cf433faa77ce02726409ecec3bd3e92ef5e48c7b9ca437d32fe4432c28874e/240405_billboard_01_flipped.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8feb05afb1cbe5969b7ba70965a4fd9aedb3a65e6798c35f82ed3f155fab3965/beyonce.jpg" data-mid="208301958" border="0" src="https://freight.cargo.site/w/1000/i/8feb05afb1cbe5969b7ba70965a4fd9aedb3a65e6798c35f82ed3f155fab3965/beyonce.jpg" /> <img width="2300" height="1294" width_o="2300" height_o="1294" data-src="https://freight.cargo.site/t/original/i/017f407651c9fa75c2f7f3c800c00c3dbc37b4a24fa2023ab0543616bb7871b7/beyonce_landscape-copy.jpg" data-mid="208372282" border="0" src="https://freight.cargo.site/w/1000/i/017f407651c9fa75c2f7f3c800c00c3dbc37b4a24fa2023ab0543616bb7871b7/beyonce_landscape-copy.jpg" /> <img width="2298" height="1294" width_o="2298" height_o="1294" data-src="https://freight.cargo.site/t/original/i/a38832aa976109fb23182dc44eaac9d129a382c327c0e79d782b27230f9facee/CH_04.jpg" data-mid="213368013" border="0" src="https://freight.cargo.site/w/1000/i/a38832aa976109fb23182dc44eaac9d129a382c327c0e79d782b27230f9facee/CH_04.jpg" /> <img width="2300" height="1294" width_o="2300" height_o="1294" data-src="https://freight.cargo.site/t/original/i/a7328f9a7e50b75dd0c9794212aa97dd8e61ae6bd376ea55147171c1785bd4d1/220125_billboard_03.png" data-mid="131503259" border="0" src="https://freight.cargo.site/w/1000/i/a7328f9a7e50b75dd0c9794212aa97dd8e61ae6bd376ea55147171c1785bd4d1/220125_billboard_03.png" /> <img width="1532" height="1915" width_o="1532" height_o="1915" data-src="https://freight.cargo.site/t/original/i/31869191463a9350de2ee9536d5e0bcd736b9becf88bb99d673c0775c50cc1e9/YT_stories02-copy-video_orville-copy.png" data-mid="131506196" border="0" src="https://freight.cargo.site/w/1000/i/31869191463a9350de2ee9536d5e0bcd736b9becf88bb99d673c0775c50cc1e9/YT_stories02-copy-video_orville-copy.png" /> <img width="1500" height="1875" width_o="1500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/922387a8d1931adedf782787e0a1ab9468ee8f6ed16e5e7d9ff21619b57fbd4e/coversgif.gif" data-mid="208371857" border="0" src="https://freight.cargo.site/w/1000/i/922387a8d1931adedf782787e0a1ab9468ee8f6ed16e5e7d9ff21619b57fbd4e/coversgif.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/78c5b5344c982b1b7a37ddc84eb6e1326df56021fa555ebf10bb4a89cf31f44f/timessquarevideo3_wide_loop2.gif" data-mid="131505458" border="0" src="https://freight.cargo.site/w/1000/i/78c5b5344c982b1b7a37ddc84eb6e1326df56021fa555ebf10bb4a89cf31f44f/timessquarevideo3_wide_loop2.gif" /> <img width="2800" height="2035" width_o="2800" height_o="2035" data-src="https://freight.cargo.site/t/original/i/1588eedd2ab6e780994ee47663099f0665f204db2bd61218a6d485b19fbdc5bd/325_urban_poster_mockup-12.jpg" data-mid="241299153" border="0" src="https://freight.cargo.site/w/1000/i/1588eedd2ab6e780994ee47663099f0665f204db2bd61218a6d485b19fbdc5bd/325_urban_poster_mockup-12.jpg" /> <img width="2771" height="1559" width_o="2771" height_o="1559" data-src="https://freight.cargo.site/t/original/i/e79c342b3428f095cc9258344d20f5a7691ea25042080367b16a27b142395cf1/339_urban_poster_mockup3.jpg" data-mid="208756720" border="0" src="https://freight.cargo.site/w/1000/i/e79c342b3428f095cc9258344d20f5a7691ea25042080367b16a27b142395cf1/339_urban_poster_mockup3.jpg" /> https://carlosbocai.works/PRIDE-JFK-Terminal-4 Thu, 22 Jun 2023 12:48:18 +0000 carlos bocai https://carlosbocai.works/PRIDE-JFK-Terminal-4 &nbsp; &nbsp;For PRIDE this year, JFK T4 partnered with local organizations to create a Pop Up Pride installation at the airport terminal. Expanding on the identity Base previously designed, we conceptualized and designed a space that informs, educates, entertains and provides resources. We went ‘beyond the rainbow’ and created something that breaks the surface and makes a meaningful statement. Pride is indeed about love, joy and happiness. But it’s also about resistance, rights, community and progress. There’s seriousness and so much history among all the celebration in June and it’s necessary to shine a light on that side as well. PRIDE @ JFK Terminal 4 Base, 2023 Design Lead: Carlos Bocai Designer: Anjela Freyja Copywriting: Katerina Mery Case Study Photography: Sarah Hopp Project Management: Jake Post <img width="3256" height="2171" width_o="3256" height_o="2171" data-src="https://freight.cargo.site/t/original/i/08bd63e9421698bafd32e03618d09bbb67da3cbefb74015214b3525b941661e0/JFKT4PRIDE_01.jpg" data-mid="182947118" border="0" src="https://freight.cargo.site/w/1000/i/08bd63e9421698bafd32e03618d09bbb67da3cbefb74015214b3525b941661e0/JFKT4PRIDE_01.jpg" /> <img width="1628" height="2171" width_o="1628" height_o="2171" data-src="https://freight.cargo.site/t/original/i/90e535d4f3a6ee8475b7cd2537eab0aff8f4e6dad11badfd02f0dd8a4ed50be8/JFKT4PRIDE_04.jpg" data-mid="182952010" border="0" src="https://freight.cargo.site/w/1000/i/90e535d4f3a6ee8475b7cd2537eab0aff8f4e6dad11badfd02f0dd8a4ed50be8/JFKT4PRIDE_04.jpg" /> <img width="1628" height="2171" width_o="1628" height_o="2171" data-src="https://freight.cargo.site/t/original/i/11ce24410d0329aedc47ba087eb8fe36a067cea2c9b5ca3b2422b9bba36d7318/JFKT4PRIDE_09.jpg" data-mid="182952028" border="0" src="https://freight.cargo.site/w/1000/i/11ce24410d0329aedc47ba087eb8fe36a067cea2c9b5ca3b2422b9bba36d7318/JFKT4PRIDE_09.jpg" /> <img width="2350" height="1316" width_o="2350" height_o="1316" data-src="https://freight.cargo.site/t/original/i/340e3a8922ac5ee173e9b4828ddf14d9eaa05f5d5b54291b6cbf60efb8844d58/JFKT4PRIDE_10.jpg" data-mid="182952385" border="0" src="https://freight.cargo.site/w/1000/i/340e3a8922ac5ee173e9b4828ddf14d9eaa05f5d5b54291b6cbf60efb8844d58/JFKT4PRIDE_10.jpg" /> <img width="1628" height="2171" width_o="1628" height_o="2171" data-src="https://freight.cargo.site/t/original/i/6e9d6049ddcb7e0f96dd2a8971e51b18c9a0749dfa9c0574810c1be8382edde5/JFKT4PRIDE_02.jpg" data-mid="182952003" border="0" src="https://freight.cargo.site/w/1000/i/6e9d6049ddcb7e0f96dd2a8971e51b18c9a0749dfa9c0574810c1be8382edde5/JFKT4PRIDE_02.jpg" /> <img width="1628" height="2171" width_o="1628" height_o="2171" data-src="https://freight.cargo.site/t/original/i/566fe11bf0ae0dd0b4d814a9f25ad83c0feaa97a50c3291cddcf6ad12e9f1bd5/JFKT4PRIDE_07.jpg" data-mid="182952021" border="0" src="https://freight.cargo.site/w/1000/i/566fe11bf0ae0dd0b4d814a9f25ad83c0feaa97a50c3291cddcf6ad12e9f1bd5/JFKT4PRIDE_07.jpg" /> <img width="2606" height="1558" width_o="2606" height_o="1558" data-src="https://freight.cargo.site/t/original/i/5b01985c5cfdadc14a802f2ad496a1157ff14da61da00474bf5fa4c9d5705bb6/JFKT4PRIDE_08.jpg" data-mid="182952024" border="0" src="https://freight.cargo.site/w/1000/i/5b01985c5cfdadc14a802f2ad496a1157ff14da61da00474bf5fa4c9d5705bb6/JFKT4PRIDE_08.jpg" /> <img width="1350" height="2025" width_o="1350" height_o="2025" data-src="https://freight.cargo.site/t/original/i/338e1e86567cded4c935e1f7d4bd7c9e18aacf53a51b928121faa0050e9e96e8/Untitled-1.gif" data-mid="182955871" border="0" src="https://freight.cargo.site/w/1000/i/338e1e86567cded4c935e1f7d4bd7c9e18aacf53a51b928121faa0050e9e96e8/Untitled-1.gif" /> <img width="1350" height="2024" width_o="1350" height_o="2024" data-src="https://freight.cargo.site/t/original/i/33c4fb199cd223ca1d4c5ebe32a4bbe7aa9aefaaaae630ea372c95db91a78c73/VIDEO_reels.gif" data-mid="182952031" border="0" src="https://freight.cargo.site/w/1000/i/33c4fb199cd223ca1d4c5ebe32a4bbe7aa9aefaaaae630ea372c95db91a78c73/VIDEO_reels.gif" /> <img width="2605" height="1737" width_o="2605" height_o="1737" data-src="https://freight.cargo.site/t/original/i/66be41614078132e9b660d6fe3843e0c92115d8758eecb9fc1fa6ae3ed5287cb/JFKT4PRIDE_06.jpg" data-mid="182952017" border="0" src="https://freight.cargo.site/w/1000/i/66be41614078132e9b660d6fe3843e0c92115d8758eecb9fc1fa6ae3ed5287cb/JFKT4PRIDE_06.jpg" /> https://carlosbocai.works/MTV-Gender-Neutral-Language Thu, 21 Jul 2022 12:32:46 +0000 carlos bocai https://carlosbocai.works/MTV-Gender-Neutral-Language &nbsp; &nbsp;Gender-neutral communication campaign for MTV broadcasted all over Latin America. The script was divided into four chapters, and all graphic materials were designed in Portuguese and Spanish and applied to 4 social media posts and TV spots in each language. &nbsp; &nbsp;Portuguese and Spanish are both heavily gendered languages. The campaign highlights the recent efforts toward more inclusive communication by showing how language itself is alive and has transformed over time. Inspired by a DIY aesthetic, we developed a visual world that portrays language as a constant work in progress built by many hands. Through textures, cut-outs and collages, it represents the different layers of language.&nbsp; Gender-Neutral Language MTV, 2022 Client: Paramount, MTVArt Direction, Design and Adapted Script:Carlos Bocai, Julia B Aguiar, Roma Produced by: Tetas, Colletivo Design, Camila Vieira, We Make Magic Curatorship: Flavia ZimbardiOriginal Script: Jonas Maria Motion Design:&nbsp; Ricardo Campana Sound Design: Edu Ferreira Video Case Study: Matheus Pinheiro <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/70dba1e2d4fa686940dab9cf60d58d20761dc5673bf5832c25f7707eb0764536/ep1_1.gif" data-mid="148428682" border="0" src="https://freight.cargo.site/w/1000/i/70dba1e2d4fa686940dab9cf60d58d20761dc5673bf5832c25f7707eb0764536/ep1_1.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9d5235bd724037661f9435c1ed116845d676ad0da77c462e47c9d34fce34d23/ep1_2.gif" data-mid="148428684" 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