Arp is Arpoador Hotel’s beach bar located close to the Pedra do Arpoador – a rocky peninsula that separates Rio’s iconic Copacabana and Ipanema beaches. The spot has been part of the city’s facade for years, and it was fully renovated in 2018 with cuisine by renowned chef Roberta Sudbrack. This visual identity takes inspiration from Brazilian “tropical modernism”, finding a balance between sophistication and relaxation.
A straightforward yet exquisitely crafted custom logotype represents the restaurant’s name through three geometric lowercase letterforms, made in reference to the hotel’s perfectly circular windows. It’s accompanied by a set of circular motifs and patterns, each a subtle hint towards the beach umbrellas one might look down upon from the Arpoador balconies. Truly modernist in form, the identity evokes a tension between the figurative and the abstract - simplicity that tells a story.