Country Hotlist is YouTube Music’s go-to playlist for the top Country hits in the United States. I was invited by the team to collaborate on the playlist’s rebrand. Through the reinterpretation of classic iconography, the identity represents a balance between traditional and modern to portray a more contemporary take on country music.
Country Hotlist
YouTube Music, 2022
Design
Carlos Bocai
Art Direction
Gabriela Namie
![](https://freight.cargo.site/t/original/i/e6cf433faa77ce02726409ecec3bd3e92ef5e48c7b9ca437d32fe4432c28874e/240405_billboard_01_flipped.jpg)
![](https://freight.cargo.site/t/original/i/8feb05afb1cbe5969b7ba70965a4fd9aedb3a65e6798c35f82ed3f155fab3965/beyonce.jpg)
![](https://freight.cargo.site/t/original/i/017f407651c9fa75c2f7f3c800c00c3dbc37b4a24fa2023ab0543616bb7871b7/beyonce_landscape-copy.jpg)
![](https://freight.cargo.site/t/original/i/a38832aa976109fb23182dc44eaac9d129a382c327c0e79d782b27230f9facee/CH_04.jpg)
![](https://freight.cargo.site/t/original/i/a7328f9a7e50b75dd0c9794212aa97dd8e61ae6bd376ea55147171c1785bd4d1/220125_billboard_03.png)
![](https://freight.cargo.site/t/original/i/31869191463a9350de2ee9536d5e0bcd736b9becf88bb99d673c0775c50cc1e9/YT_stories02-copy-video_orville-copy.png)
![](https://freight.cargo.site/t/original/i/922387a8d1931adedf782787e0a1ab9468ee8f6ed16e5e7d9ff21619b57fbd4e/coversgif.gif)
![](https://freight.cargo.site/t/original/i/78c5b5344c982b1b7a37ddc84eb6e1326df56021fa555ebf10bb4a89cf31f44f/timessquarevideo3_wide_loop2.gif)
![](https://freight.cargo.site/t/original/i/e79c342b3428f095cc9258344d20f5a7691ea25042080367b16a27b142395cf1/339_urban_poster_mockup3.jpg)