Magu is a Brazilian restaurant that celebrates vegetarian cuisine as a spectacle of mixed flavors, not simply the absence of meat. From in-depth knowledge of ingredients, culinary culture, and gastronomic techniques, an intimate relationship between the chef, the food, and the client flourishes. Therefore, the visual language is composed of quite abstract and intriguing custom watercolor illustrations of common ingredient close-ups: zooming in to rediscover the universe inside each one.
Alongside a clean-cut logotype and a sober color palette, the layouts and compositions explore the duality of mixing different ingredients in search of a perfectly harmonic combination of flavors.
Alongside a clean-cut logotype and a sober color palette, the layouts and compositions explore the duality of mixing different ingredients in search of a perfectly harmonic combination of flavors.
Magu
Anywhere, 2020Press
The Brand IdentityDesign
Carlos Bocai & Julia B Aguiar
Case Study Photography
Victor Jobim
Strategist
Louise Alves
