As part of the Nike By You rebrand, Gretel
was commissioned to create a visual
universe for the Nike’s Explorer Pack — a
special shoe line inspired by space suits,
planets, and galactic adventures. The
campaign was displayed on main digital
applications such as Nike App, Email and
Website.
The scope included sketches and art
direction of production sets for each
product — Galactic, Mars, and Orbit.
Nike By You: Explorers
Gretel, 2018Executive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Design Directors: Dylan Mulvaney, Simon Chong
Motion Director: Adam Grabowski
Designers: Andrew Keating, Carlos Bocai, Elaan Bourn
Animator: Nick Miller
Project Manager: Claire Banks
