As part of the Nike By You rebrand, Gretel was commissioned to create a visual universe for the Nike’s Explorer Pack — a special shoe line inspired by space suits, planets, and galactic adventures. The campaign was displayed on main digital applications such as Nike App, Email and Website. The scope included sketches and art direction of production sets for each product — Galactic, Mars, and Orbit.

Nike By You: Explorers

Gretel, 2018

Executive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Design Directors: Dylan Mulvaney, Simon Chong
Motion Director: Adam Grabowski
Designers: Andrew Keating, Carlos Bocai, Elaan Bourn
Animator: Nick Miller
Project Manager: Claire Banks