For PRIDE this year, JFK T4 partnered with local organizations to create a Pop Up Pride installation at the airport terminal. Expanding on the identity Base previously designed, we conceptualized and designed a space that informs, educates, entertains and provides resources. We went ‘beyond the rainbow’ and created something that breaks the surface and makes a meaningful statement. Pride is indeed about love, joy and happiness. But it’s also about resistance, rights, community and progress. There’s seriousness and so much history among all the celebration in June and it’s necessary to shine a light on that side as well.

PRIDE @ JFK Terminal 4
Base, 2023

Design Lead: Carlos Bocai
Designer: Anjela Freyja
Copywriting: Katerina Mery
Case Study Photography: Sarah Hopp
Project Management: Jake Post