Full-branding, including strategy, visual
language, stationery and packaging for
Shower Plant – a digital-native Brazilian skin
care brand created to encourage women to
celebrate their own journey of self-love and
connect through their routines of well-being
and self-care.
The project initiated with an immersion in the subject through market research and interviews with potential customers. As an insight, we realized modern skin care practices have become more than an aesthetic procedure, but a way of pausing the routine and opening room in life for a selfcare moment. Therefore, the design language is based on the idea of “taking a breath” and opening space.
The project initiated with an immersion in the subject through market research and interviews with potential customers. As an insight, we realized modern skin care practices have become more than an aesthetic procedure, but a way of pausing the routine and opening room in life for a selfcare moment. Therefore, the design language is based on the idea of “taking a breath” and opening space.
Shower Plant
Anywhere, 2019 Design
Carlos Bocai & Julia B Aguiar
Verbal Language
Carla Hissa, Luisa Rodrigues
Photography
Kenny Hsu
