Full-branding, including strategy, visual language, stationery and packaging for Shower Plant – a digital-native Brazilian skin care brand created to encourage women to celebrate their own journey of self-love and connect through their routines of well-being and self-care.
  The project initiated with an immersion in the subject through market research and interviews with potential customers. As an insight, we realized modern skin care practices have become more than an aesthetic procedure, but a way of pausing the routine and opening room in life for a selfcare moment. Therefore, the design language is based on the idea of “taking a breath” and opening space.

Shower Plant

Anywhere, 2019

Design
Carlos Bocai & Julia B Aguiar

Verbal Language
Carla Hissa, Luisa Rodrigues

Photography
Kenny Hsu

ola@carlosbocai.works