Snapchat, one of the world’s most popular messaging app, seeks to expand into new markets. Working closely with the team at Snapchat, we were tasked with refining the existing logo into a stronger expression that balances the need to be vibrant yet succinct.
  Snapchat is a space where friends are free to express themselves, learn about the world, and have fun together. We created a brand identity that unifies Snapchat’s ever-expanding offerings and foregrounds the creative expressions of users.
   The brand’s logo, the Ghost, can contain a range of content from illustrations, stickers to graphics. They are used throughout the system to create visual interest and showcase variety.


Gretel, 2018

Creative Director: Ryan Moore
Design Director: Caleb Halter
Designers: Adam Grabowski, Zoe Lin, Lindsey Chizever,
Colin Kinsley, Carlos Bocai, Isaac Villaneuva
Animators: Adam Grabowski, Cyrus Cummings
Producers: Claire Banks