Known for thought-provoking choreography
that draws on Nelson’s unique approach to
awkward, contorted and ambiguous
movement, SND’s work is edgy, visceral and
strikingly visual.
To capture this spirit we explored graphic shapes that allow for bold assertions of movement and physical form. The geometric language serves as a library of bodily abstractions that can express and suggest movement in a way that feels spontaneous but grounded, instinctive but intentional. These gestures now serve as totems for the company.
Extended into kinetic compositions with typography and text layout, the brand system reflects the minimalist idiosyncratic spirit of the performance ensemble.
To capture this spirit we explored graphic shapes that allow for bold assertions of movement and physical form. The geometric language serves as a library of bodily abstractions that can express and suggest movement in a way that feels spontaneous but grounded, instinctive but intentional. These gestures now serve as totems for the company.
Extended into kinetic compositions with typography and text layout, the brand system reflects the minimalist idiosyncratic spirit of the performance ensemble.
Stefanie Nelson Dancegroup
Gretel, 2019Executive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Head of Design: Dylan Mulvaney
Designers: Elaan Bourn, Carlos Bocai, Johannes Geier, Zoe Lin
Animation: Cyrus Cumming, Johannes Geier
Project Manager: Emilie Shane, Dana Hannigan, Claire Banks
Design Interns: Boyang Xia, Erin Zhang, Qiang Wang,
Dorian Dreyfuss, Danyang Ma
